Frequently Asked Questions

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Paid search advertising is a type of digital marketing strategy that allows companies to pay search engines to place their ads higher on relevant search engine results pages (SERPs) with the goal of driving traffic to their site. Pay-per-click — or PPC advertising — is the most common form of paid search. Using a PPC campaign means companies don’t pay anything until someone clicks on their ad. This makes it an affordable way to advertise and ensures your ads reach users who are actively searching for your company’s services or products. 

Search engines, like Google, Yahoo, and Bing, are some of the best ways for businesses to reach customers online. Every day, Google alone handles over 3.5 billion searches — meaning that search engines and search engine marketing will likely stay relevant for many years to come. Organic SEO may land your website on the first search engine results page, but the biggest benefit of paid search marketing campaigns is your business appearing at the top of the results page. Here are some additional benefits of using paid search campaigns and online marketing. 

Social media management is the ongoing process of creating and scheduling content designed to grow and nurture an audience across social media platforms. This includes, but is not limited to: social media content strategy, online reputation management, community management and programming. 

We work with businesses of all sizes and industries, including startups, small businesses, and large corporations.

We help businesses improve their marketing strategies through market research, brand development, social media marketing, and advertising campaigns.